Key Visuals for the new Zurilauf Cup Site
At first glance, the assignment briefing for ZKB’s new website visuals was a little bit daunting. The agency in charge of the project had presented a very specific list of requests for the photos. We would need to create a consistent lighting atmosphere in each of our ten different shoots at running locations all over Kanton Zurich. The team at ZKB and WeArePepper did an excellent job of coordinating model for each of our shoots. It was up to me to scout out the exact shooting locations, dictate the arrangements of runners and finally – to coach the most dynamic images possible out of the group and location. It was an awesome challenge and was certainly a team effort from beginning to end. As the new ZKB ZuriLaufCup website was launched, we were invited to a very nice banquet dinner in Zurich to celebrate everyone’s hard work. What a nice way to wrap up a fun creative collaboration!
